Another Pretty Face-liftLadies and Gentlemen, on the left you see the world famous Vienna State Opera. Straight ahead you'll see the Hotel Sacher, home of the world famous Sacher Torte. Unfortunately the Sacher is currently undergoing a facelift. That facelift is brought to you by Tag Heuer. - Viennese Tour Guide
Ever reliant on tourism as its main export, Vienna does a wonderful job of keeping its prized monuments clean. The reason I have not posted/shot the State Opera House (left of frame) yet, is because the entire front façade of the building is covered in such scaffolding due to its regular cleaning.
I mentioned a few posts back about the variety of creative advertising forms in Vienna. This one is great – for both the advertiser and the city. However I can understand the frustration I hear regularly from many people coming to Vienna from abroad. They come to see the attractions and they are essentially closed…unless you want snaps of Brad Pitt, of course. It’s like trekking to Disney and Space Mountain is closed for maintenance. Ouch.
The advertising is a great, creative way for the state to get paid to do its work. An economically symbiotic relationship...well done. Offsetting costs is an economic must and Vienna has done this admirably. However, I personally would gag if I saw a David Copperfield-like sheet draped over the Statue of Liberty with the McDonald's Golden Arches emblazoned on it. At some point the advertising cheapens the experience and in the long run, the brand...
-T
Info for Info Lovers: Another innovative use where the scaffolding was made to mimic the finished product of the building reconstructed can be seen here (of course, with sponsor Uniqua): Example of another here.
In the Brad Pitt / Tag Heuer Deal: "We welcome the entry of Brad Pitt to the TAG Heuer family. Brad Pitt’s appointment as TAG Heuer’s international brand ambassador will go a long way in strengthening the brand’s association with glamour and lifestyle, in addition to the already established strong association with sports, thereby achieving a perfect blend of glamorous living with a sporting attitude." said Manishi M. Sanwal, Brand Manager for TAG Heuer in India. Source:Tag Heuer
Luxury watchmaker TAG Heuer is launching a £15m ad campaign fronted by actors Brad Pitt and Uma Thurman, Formula 1 driver Juan Pablo Montoya and tennis star Maria Sharapova. The activity is believed to be the first time Pitt will appear in a pan-European ad campaign. Source: Brand Republic
Fantastic Shot--it really is incredible to get such a daily peak of life over there :) Thanks sooo very much for sharing all of these!
Posted by a.k.a. GlassHoppah at April 24, 2005 12:28 PM
This is fantastic (and posted as my favorite of the day) -- I love the light in this shot, very easy on the eyes.
Posted by myla at April 24, 2005 02:23 PM
great detail in this shot, and again I learn something else about vienna. Here we see what you wouldnt probabay know you going to see until you got to vienna. Great way to fund projects that need the money, and judging from this shot and the Uniqua example - they know what they are doing with it. Great shot and info as usual.
Posted by paul at April 24, 2005 05:27 PM
great shot, like the eye contact with brad ;)
Posted by mot at April 24, 2005 09:00 PM
Quite the busy picture, it has alot going on in with, with many details. Though, I cant resist the Brad face. It pulls me toward Vienna...
Posted by Fellow Eskimo at April 25, 2005 12:14 AM
Excellent. Something about the scale is captivating...His face should not be two stories tall, and yet it is.
Posted by david at April 25, 2005 05:28 AM
is this kind of advertising unique to vienna? unlike some other viennese i do like these ads. better than dull, plain scaffolding! really nice shot, btw!
Posted by patrick at April 25, 2005 10:18 PM
Hah well that ad completely ruins the mood of those buildings.
Posted by Raffi at April 25, 2005 11:46 PM
Heeey .. they put my close up photo there :)
I agree with raffi, that ad really ruined the mood.
but this is really a great picture, nice work man.
Posted by AJ at April 25, 2005 11:59 PM
i've seen those scaffolding covers that mimic the finished facade of the building in venice- i thought it was very clever. certainly much more so that staring at brad pitt all the time.
Posted by Pei at April 26, 2005 07:43 AM
hah, well if he wears one... you do see this style of advertising a lot around building sites and renos these days. Sometimes they are more creative, reflecting something of the building behind.
I think it's funny the tagline is in english, sure a lot of Austrians can read English but still... it's a Swiss company even!
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Posted by bulb gardening hydroponics gardening patio gardening at May 29, 2008 07:19 PM
http://www.zoomvienna.com/cgi-bin/mt/mt-tb.cgi/91
(click the "Vote" button below and then click "Add to Favorites") Thanks!
